BitKeeper Branding & Website Redesign

 
 
 

Project: Website & Branding Redesign

Role: Art Director & Lead Designer

Team: glassCanopy

 

BitKeeper is a software tool for distributed revision control of computer source code. I worked closely with the BitKeeper team to created diagrams, a visual representation of the BitKeeper GUI graph, a new color palette and a new responsive website - an entire new visual ecosystem.

 

Homepage 

Infographic demonstrating the four core strengths of BitKeeper

 

Pricing Page


 

Rebranding and Logo Redesign

I collaborated with BitKeeper to redesign their logo, and gave it a fresh, modern look while still referencing the original logo.

 
 
 
 

Logo Iterations

The logo final redesign ended up being a simple transformation, however there were many iterations  along the way.

BitKeeper_logo_Sketches.png
 

Sketches to final design 

The founder of BitKeeper originally designed the logo and he wished to keep much of the basic shape.

 
BitKeeper_logo_Sketches_Final.png
 
 

Color Palette

  • Logo was comprised of three blue shades. The client originally wanted a gradient, but I suggested a flat color route and chose 3 varying shades of blue that suggested a gradient.
  • The blues, green and orange were vivid enough to appear on light, medium dark background which made them versatile.
  • Orange was only used for a CTA/button
Screenshot 2017-06-15 15.59.42.png
 
 

Icons & Graphics

 
 

Landing Pages

 

When the site launched, I designed a series of landing pages to coincide with the launch, as well as booth and signage design for their presence at QCon.

 
 
 
 
 

QCon Signage & Tell Us Where It Hurts Campaign

 
 
 

END